Know which customers are about to leave.
Retenova turns a customer spreadsheet into a ranked list of at-risk accounts, explains every score in plain language, and drafts the next follow-up. Built for founder-led B2B teams without a customer success team.
- Works from a spreadsheet
- Runs in your browser
- Nothing is uploaded
Try the rules
Sample dataThe deal closes. Then nobody owns the customer.
Below the size where you can hire customer success, follow-up falls to the founder, between everything else. Customers rarely leave loudly. They go quiet first.
Nobody owns it
Sales is hired long before customer success. After the contract is signed, the ongoing relationship belongs to no one in particular.
The signals are scattered
Renewal dates in one sheet, usage in another, the last real conversation somewhere in an inbox.
You find out too late
Usage slips, a champion stops replying, and a renewal passes unnoticed until the cancellation email arrives.
From spreadsheet to a short list of who needs you.
No integration project and no setup call. Bring the sheet you already keep.
Upload a spreadsheet
A CSV file, or paste straight from Excel or Google Sheets. Only the account name is required; renewal dates, last contact, usage and NPS sharpen the result.
See who needs attention
Accounts are ranked by risk and then by revenue. Every score shows exactly why, so you can trust it or change it.
Act on it
Each flagged account gets a drafted follow-up you can edit and copy. You decide what to send.
Built to be understood, not just believed.
A founder acts on a flag they understand. Everything in Retenova is designed around that.
A ranked signal feed
Every account in priority order, with its latest signal, next action and due date. Filter by status or search by name.
Scores that explain themselves
Open an account to see its health score, the signals behind it, and every adjustment from the baseline to the final number.
A playbook you control
The rules behind every flag sit on one screen. Change a threshold and watch your accounts re-rank instantly.
Drafted follow-ups
A starting message for each flagged account, written from a template and ready to edit. AI-written drafts are on the roadmap.
Private by default
The preview runs in your browser. Your spreadsheet is never uploaded, and you can clear it any time.
Share results safely
Copy an anonymised summary of your results, with account names hidden by default, or send feedback in a click.
See it working.
The dashboard shows how much revenue sits in each status, which renewals are coming, and what to do first.
Honest about where we are.
Retenova is early. Here is exactly what works today, and what is only planned.
Works today
- Import a customer spreadsheet
- Rank accounts by risk with rules you can edit
- An explained health score for every account
- Template-based follow-up drafts
- Anonymised summary and built-in feedback
- Runs in your browser, nothing uploaded
Planned
- Logins and data saved across devices
- AI-written drafts and account summaries
- Google Sheets sync
- Gmail, CRM and Slack connections, after a security review
Plans, not promises. We build what design partners ask for first.
Who it is for
Retenova is for B2B software teams with roughly 10 to 60 customers, no customer success hire, and a spreadsheet that has outgrown memory.
- Founders who still own customer relationships personally
- Early sales or growth hires who inherited the renewals
- Teams who want a system they can understand, before they can afford a platform
From the blog
Notes on keeping the customers you have already won.
Why founder-led startups lose customers quietly
Customers rarely leave with a bang. They go quiet first. Here is the pattern, and a simple way to catch it.
Read the postA health score you can explain
Most health scores are a number you are asked to trust. Here is how Retenova's starting rules work, and why you can change them.
Read the postWhat Retenova does today, and what it does not
An early product should say plainly what works and what is planned. Here is our honest status.
Read the postBecome one of our first design partners
Send us your customer list and we will run it through Retenova with you, and show you what it finds. Free while we are in early preview.